Website Design Project Questionnaires for Gathering Requirements

Website design project questionnaires for gathering requirements

23 Questionnaires to ask for website design project.

Are you ready to start your next website design project? Think again. Have you gathered all the information you need? Here are 23 questionnaires to ask in order to make your requirement analysis easier.

Most customers usually state the nature of their business. Soon they dive into a list of pages that he or she wants on their website.  And that is actually if you are a lucky website developer. Finally, they ask you for a price quote.

This scenario might not sound bad. But for anyone who has been in website design project, it’s a sign of disaster.

This kind of situation creates a meaningless relation between the developer and the client. Hence it’s  worth taking the time to learn what your potential clients want in a website. This article will help you create a prospect qualification questionnaire that can be used via telephone or the Internet or face-to-face meetings.

You might even prepare some google forms and include it on your website. Here at BusinesTYC, we have included these questionnaires in our website.

Best website design project questionnaires focus on:

  1. What is the purpose and goal of the website project? For the client and hence for the audience.
  2. What is the scope of the website design project?
  3. What the final website design should look like.

These questionnaires we use at BusinessTYC are based …..

#1. What does your organisation do? Please provide a short description and longer version.

The customer of your new website design project might have already told you what they do. But ask your question again. Because in website design and development projects understanding what the client does is very important.

Besides, the short answer to this question will probably end up in the home page copy. The longer version will be in another page like “About Us”.

#2. Why do you need a website or a website redesigned?

The question why do you want to have a website could easily open up the client in disclosing his/her motivation. Else it could help him/her in clarifying the purpose of the website.

Furthermore, it will help create similar expectations between the client and the developer team. All in all this question could easily clarify the scope of the website design project.

#3. What is there about you and your background that sets you apart for a special (niche) group of potential customers?

There are tonnes of tour companies out there. If your client just answered by saying tour company ask them what is unique about them. Maybe they worked as animal and forest conservation before and that history could just be crucial in their tour company website.

If nothing else, this is a question that gets the prospective client thinking. And you may have to help her with the answer. It might be that she’s been in business twice as long as any of her competitors. Or that his customers stay with him for an average of 10 years.

If nothing else, this is a question that gets the prospective client thinking. And you may have to help her with the answer. It might be that she’s been in business twice as long as any of her competitors. Or that his customers stay with him for an average of 10 years.

#4. What problems do your prospects have that your business solves?

At BusinessTYC we provide a number of web-based products for SMEs and big enterprises. As a result, our website provides these web-based products with the consulting and website design and development service. This makes us unique and we know that our prospects have those problems.

Similarly, we try to identify our client’s prospects problems, that way we can include it on the website. Talking to prospect form their problem and their perspective is the best way to communicate. Asking this question help us position the prospect for further help. Yes, I know. This is an opportunity for your prospect to brag. Let him have that opportunity.

#5. How can your particular work background help prospects, compared to others in your industry?

Simply put What’s special about your work experience?

As mentioned above if you’re dealing with a consultant to the tourism industry, it would be good to know that she backpacked around the world for 5 years. Her website visitors would appreciate knowing that too.

#6. Why do you believe website visitors should do business with you rather than with a competitor?

This is similar to her store visitor if she has one, but the rivalry is worse on the internet. Face it, on the Internet, the competition is but one click away. Which means that your prospect’s website will probably be compared to a lot of other websites. it might even be totally ignored if not attractive. So, it’s up to you and the prospect to make the website memorable and filled with the right information.

#7. What is your slogan or tagline?

Ask this do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?

It might come as a surprise but a number of businesses out there don’t have slogan or taglines. Slogan or a tagline is very important for your business and your website. As a website designer, you should find out your client’s slogan or tagline right away and put it on the top right corner of the website.

If they don’t have slogan or tagline encourage them to come up with one. Even a boring tagline is better than nothing.

#8. Do you have a logo?

If the prospect already has a logo and likes it, then you can learn a lot about their design requirement, colour choice and theme. If not you may be able to make an additional sale.

#9 Describe your customer archetype

Put in layman’s terms;

Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with a dial-up account or newer with broadband. If your website is a business-to-business site, what sort of companies are you hoping to attract?

Why is this important? Because these people are your end users. The people who will use the website to either contact your client or just buy stuff from them. Technically these are the people you should design for not your client.

#10. What is your budget for this project?

To be honest most people are cagey about this question. They just don’t want to disclose how much they have. Most other don’t have any idea about what to budget for a website design and development project.

Whatever the reason, it’s time for you to take the initiative and give a fee range. Your range may turn out to be too high for the prospect, and that’s okay. Your job is to find those who have the desire to work with you – and the ability to pay what you charge.

#11. Who are the decision makers on this project?

This is another tough question. Ideally, you’ll want to deal with someone who’s in charge, rather than someone who works for someone who reports to the assistant to the person who actually makes the decisions. The latter scenario tends to lead to weeks-long waits while decisions are being made.

Similar to this question is to ask “What is the turnaround time for making a decision?”. This could be very important for the whole website design project. It could decide it’s success. Yet,

Yet, the answers you get for both questions may not be accurate and you should continually look for answers even after the project started.

#12. What staff will be involved in the website design project?

What are their roles in the organisation? What is their background? Is there a webmaster on your staff?

Many of our clients want the whole organisation to take part in the website design project. That is great, but it comes with the price of communication deficiency and hence delays.

Some will make you deal with a website committee. Either way, Make it clear that there’s nothing wrong with having more than one voice involved in the website design project but ask your prospect to appoint a contact person to deal with you.  A focal person will avoid the “conflicting inputs from multiple people” problem.

As for the webmaster, don’t settle for a yes/no answer. Gauge the skill level of this person. Ask if they know about Google Webmaster, Google Analytic etc. You may be dealing with someone who’s been using computers since the punch card era. Or you may be dealing with the new hire who just had “maintain the new website” added to his job description.

#13. What is your deadline for completing the website design project?

Some customers might one a 10,000-page e-commerce website done in a week. Some may start the project and be burdened with other activities making a simple website design project take forever. This question, if handled carefully, can provide you with an opportunity to educate prospects on how long good design takes.

This question, if handled carefully, can provide you with an opportunity to educate prospects on how long good design takes. Furthermore, it will enable you to plan carefully and realistically.

#14. Please list the names of five other sites that you like. Why are they attractive to you?

We love this question so much sometimes we ask prospects right away. This question could cut the process of a website design project so short. You can identify what they are looking for immediately. Besides, it is the easiest questions for prospects to answer. And don’t be surprised if they offer more than five links, plus a detailed explanation of why they like each one.

#15. Have you researched your online competition so you have an idea of what you do and don’t want on your site?

Here’s a little secret about competitors: Some of them can be real blabbermouths. Especially on their websites. Others have sites that say little and explain even less. It’s important for your prospect to decide on the right balance between openness and secrecy – and it’s a tough decision.

#16. What do you NOT want on your site in terms of text, content, etc.?

There are some things that just don’t belong on a website. (Provocative sentence, that one.) Every company has a different answer to this question. For example, some splash employee pictures all over their sites and others are like the Central Intelligence Agency, which shows no employee photos.

#17. Where is the website content coming from? Who’s responsible for updating it? Is it ready for use on your website?

They say content is king, and they are right. It decides the success or failure of your client’s website.  So you don’t want your hard work of designing a website to go unnoticed due to content failures. Content is one of those things that takes forever to arrive at your studio. If you have copywriting skills – or can team up with someone who does – you can turbocharge the content production process, and finish the project faster.

#18. Are you planning to do online sales? If so, what is the product, and how many items do you want to sell online?

E-Commerce has been around for a while now and it is just taking the somepart of the world by storm. And all manner of companies will definatelly fell under its spell. All in all, it’s best to clue your prospect in early. Help him plan his e-commerce strategy and help them avoid exepensive ecommerce strategies.

#19. How much time will you be able to spend online, responding to inquiries that come in via your website?

Once a day? Several hours a day?

Ever gone to a big company’s site to ask a question? You dutifully filled out the contact form, then waited, waited, and waited for an answer that never came. This is how you don’t want your prospects to act. Timely responses to visitor inquiries work better – and cost a lot less – than elaborate PR programs.

#20. What are your keywords?

To explain it for customers who are not familiar with the words put it this way. If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?

This question is very important to include an SEO strategy in the website design and development project. It will get the search engine obsessives going. Some people might just want literary every word. For example, we once had a client who does beverage who wanted to rank first on the key work “Ethiopia”. With the budget and purpose of his site it was crazy unrealistic hence we encourage customers to come up with a reasonable list – say, three to five terms. And we refer them to a good search engine rankings resources.

This could lead to search engine optimisation project for the website. Which could intern lead to great satisfaction for both the client and you.

#21. Other than what search engines will produce, what methods do you have in mind to spread the word about your website?

There was a time when a website was such a novelty that you could get newspaper stories written about the fact that you had one. (Newspapers – remember them?) These days, you’ll need to do a bit more planning. Although some of its information is a bit dated, Ralph Wilson’s Planning Your Internet Marketing Strategy is a helpful book.

#22. How do you plan to encourage repeat visitors and referrals?

A website is not like graphics design that you do once and you forget. It must be kept fresh. Fortunately, there are lots of ways to keep web content fresh – blogs come to mind. Making a website refer-able is a much greater challenge. The best advice we offer is to make the site into a valuable resource. Give your prospect’s customers what they want in terms of articels, videos, and documents.

With regard to repeat visits, social media comes in mind.

#23. What is your social media strategy?

Now almost every customer knows the power of social media. Many already have a page on facebook before a website. Which is great; but you should ask this question to streamline the strategy with the website.


23 questions cloud be a lot for some prospects who don’t have time. That is why we don’t ask all of this all the time. We sometimes ask some of them for qualifying the prospect. Some of them after signing a contract.

Most importatly, you might have to ask most of this questions repeatedly as the customer would clarify his needs through time. That is why it is best to follow iterative project methodology. Which is another huge topic. But for now, these questions have improve the success rate of website design projects at BusinessTYC and they should improve your.